Concepedia
Statistics
Publications
20
Citations
8.3K
H-Index
17
Active since
1976
Affiliations
Michigan State University(Current)
University of West Florida
Texas Tech University
St Petersburg University
Villanova University
R. Dale Wilson is an author at Michigan State University specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessInteractive MarketingConsumer ResearchAdvertisingBusiness IntelligenceBusiness AnalyticsMarketing CommunicationDigital Marketing
Publications per year
1976–2019
Research Design: Qualitative and Quantitative Approaches
R. Dale Wilson, John W. Creswell · Journal of Marketing Research · 1996 · 7.1K citations
Qualitative Interpretation, Theory Definitions, Study Use +10
Emotional Feelings and Attitude toward the Advertisement: The Roles of Brand Familarity and Repetition
Karen A. Machleit, R. Dale Wilson · Journal of Advertising · 1988 · 307 citations
Consumer Research, Social Sciences, Psychology +16
The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials
Charles R. Taylor, Gordon E. Miracle, R. Dale Wilson · Journal of Advertising · 1997 · 175 citations
Targeted Advertising, Consumer Research, Communication +19
News: A Decision-Oriented Model for New Product Analysis and Forecasting
Lewis G. Pringle, R. Dale Wilson, Edward I. Brody · Marketing Science · 1982 · 95 citations
Marketing Analytics, Business Intelligence, Brand Strategy +21
Television Programming and Its Influence on Viewers' Perceptions of Commercials: The Role of Program Arousal and Pleasantness
V. Carter Broach, Thomas J. Page, R. Dale Wilson · Journal of Advertising · 1995 · 92 citations
Affective Design, Affective Variable, Consumer Research +19
Rows per page
1–5 of 20