Concepedia

R. Dale Wilson

RD

20

Publications

8.3K

Citations

17

H-Index

1976

Active since

Affiliations

Michigan State University(Current)

University of West Florida

Texas Tech University

St Petersburg University

Villanova University

R. Dale Wilson is an author at Michigan State University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessInteractive MarketingConsumer ResearchAdvertisingBusiness IntelligenceBusiness AnalyticsMarketing CommunicationDigital Marketing

Publications per year

1976–2019

20

Publications

20

Research Design: Qualitative and Quantitative Approaches

R. Dale Wilson, John W. Creswell · Journal of Marketing Research · 1996 · 7.1K citations

Qualitative Interpretation, Theory Definitions, Study Use +10

Emotional Feelings and Attitude toward the Advertisement: The Roles of Brand Familarity and Repetition

Karen A. Machleit, R. Dale Wilson · Journal of Advertising · 1988 · 307 citations

Consumer Research, Social Sciences, Psychology +16

The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials

Charles R. Taylor, Gordon E. Miracle, R. Dale Wilson · Journal of Advertising · 1997 · 175 citations

Targeted Advertising, Consumer Research, Communication +19

News: A Decision-Oriented Model for New Product Analysis and Forecasting

Lewis G. Pringle, R. Dale Wilson, Edward I. Brody · Marketing Science · 1982 · 95 citations

Marketing Analytics, Business Intelligence, Brand Strategy +21

Television Programming and Its Influence on Viewers' Perceptions of Commercials: The Role of Program Arousal and Pleasantness

V. Carter Broach, Thomas J. Page, R. Dale Wilson · Journal of Advertising · 1995 · 92 citations

Affective Design, Affective Variable, Consumer Research +19

Rows per page

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