Concepedia

V. Carter Broach

VC

1

Publications

92

Citations

1

H-Index

1995

Active since

Affiliations

University of Delaware(Current)

V. Carter Broach is an author at University of Delaware specializing in interactive marketing, affective computing, and consumer engagement.

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Publications per year

1995–1995

1

Publications

1

Television Programming and Its Influence on Viewers' Perceptions of Commercials: The Role of Program Arousal and Pleasantness

V. Carter Broach, Thomas J. Page, R. Dale Wilson · Journal of Advertising · 1995 · 92 citations

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