Journal of Marketing Research · 1996 · 7.1K citations · 0 references
Public HealthSociologyExperimental DesignCase Study ResearchQualitative Research AppraisalQualitative Research MethodsResearch DesignStudy DesignThematic AnalysisEthnographic Research DesignMixed Methods Research DesignMultiple-case Study DesignQualitative Research WritingSingle-case Study Design
A Framework for the Study Use of the Literature The Introduction to the Study The Purpose Statement Questions, Objectives, and Hypotheses The Use of a Theory Definitions, Delimitations, and Significance A Quantitative Method A Qualitative Procedure Combining Qualitative and Quantitative Designs Scholarly Writing