Concepedia

Gordon E. Miracle

GE

19

Publications

1K

Citations

15

H-Index

1965

Active since

Affiliations

Michigan State University(Current)

Villanova University

Central Michigan University

Dongguk University

Gordon E. Miracle is an author at Michigan State University specializing in management, marketing, and advertising.

Top concepts

MarketingManagementAdvertisingConsumer ResearchMarketing CommunicationAdvertising EffectivenessBusinessInternational MarketingInternational AdvertisingInteractive Marketing

Publications per year

1965–2004

19

Publications

19

The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials

Charles R. Taylor, Gordon E. Miracle, R. Dale Wilson · Journal of Advertising · 1997 · 175 citations

Targeted Advertising, Consumer Research, Communication +19

The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence

Yung Kyun Choi, Gordon E. Miracle, Frank Biocca · Journal of Interactive Advertising · 2001 · 153 citations

Mediating Role, Engineering, Targeted Advertising +21

Culture and Advertising Executions: A Comparison ofSelected Characteristics of Korean and US Television Commercials

Gordon E. Miracle, Kyu Yeol Chang, Charles R. Taylor · International Marketing Review · 1992 · 100 citations

THE EFFECTIVENESS OF COMPARATIVE ADVERTISING IN KOREA AND THE UNITED STATES : A Cross-Cultural and Individual-Level Analysis

Yung Kyun Choi, Gordon E. Miracle · Journal of Advertising · 2004 · 99 citations

The United States, International Marketing, Targeted Advertising +21

Product Characteristics and Marketing Strategy

Gordon E. Miracle · Journal of Marketing · 1965 · 96 citations

Marketing Analytics, Interactive Marketing, Marketing System +11

Rows per page

1–5 of 19