Concepedia

Kyu Yeol Chang

KY

2

Publications

126

Citations

2

H-Index

1992

Active since

Affiliations

Pepperdine University(Current)

Kyu Yeol Chang is an author at Pepperdine University specializing in interactive marketing, advertising effectiveness, and consumer research.

Top concepts

Publications per year

1992–1992

2

Publications

2

Culture and Advertising Executions: A Comparison ofSelected Characteristics of Korean and US Television Commercials

Gordon E. Miracle, Kyu Yeol Chang, Charles R. Taylor · International Marketing Review · 1992 · 100 citations

Culture and Advertising Executions:

Gordon E. Miracle, Charles R. Taylor, Kyu Yeol Chang · Journal of International Consumer Marketing · 1992 · 26 citations

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