Concepedia

Yung Kyun Choi

YK

Statistics

Publications

44

Citations

2.9K

H-Index

32

Active since

2001

Affiliations

Dongguk University(Current)

Bryant University

University of Auckland

Auckland University of Technology

Peking University

Yung Kyun Choi is an author at Dongguk University specializing in marketing, business, and marketing management.

Publications per year

2001–2024

44

Publications

44

Visual Touch in Virtual Environments: An Exploratory Study of Presence, Multimodal Interfaces, and Cross-Modal Sensory Illusions

Frank Biocca, Jin Kim, Yung Kyun Choi · PRESENCE Virtual and Augmented Reality · 2001 · 249 citations

Computing, Psychology, Sensory Neuroscience +16

The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence

Yung Kyun Choi, Gordon E. Miracle, Frank Biocca · Journal of Interactive Advertising · 2001 · 154 citations

Business, Communication, Marketing +17

Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers

Yung Kyun Choi, Jangsun Hwang, Sally J. McMillan · Psychology and Marketing · 2008 · 146 citations

Business, Marketing, Marketing Management +17

E-WOM messaging on social media

Yung Kyun Choi, Yuri Seo, Sukki Yoon · Internet Research · 2017 · 123 citations

Social Sciences, Communication, Marketing +15

Image proximity in advertising appeals: Spatial distance and product types

Kyuha Kim, Sungmi Lee, Yung Kyun Choi · Journal of Business Research · 2017 · 120 citations

Business, Marketing, Marketing Management +15

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