Concepedia

Sungmi Lee

SL

Statistics

Publications

2

Citations

130

H-Index

2

Active since

2017

Affiliations

Dongguk University(Current)

Hanshin University

Sungmi Lee is an author at Dongguk University specializing in marketing, advertising audiences, and advertising psychology.

Publications per year

2017–2021

2

Publications

2

Image proximity in advertising appeals: Spatial distance and product types

Kyuha Kim, Sungmi Lee, Yung Kyun Choi · Journal of Business Research · 2017 · 120 citations

Business, Marketing, Marketing Management +15

How do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture

Inhye Kim, Yung Kyun Choi, Sungmi Lee · International Journal of Advertising · 2021 · 10 citations

Business, Marketing, Social Psychology +16

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