Concepedia
Statistics
Publications
50
Citations
3.8K
H-Index
34
Active since
2012
Affiliations
University of Auckland(Current)
Victoria University of Wellington
The University of Queensland
Auckland University of Technology
Monash University
Yuri Seo is an author at University of Auckland specializing in marketing, social sciences, and marketing management.
Publications per year
2012–2024
Electronic sports: A new marketing landscape of the experience economy
Yuri Seo · Journal of Marketing Management · 2013 · 262 citations
Social Sciences, Marketing, Marketing Management +16
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
Jiwoon Park, Ji Min Lee, Vikki Yiqi Xiong et al. · Journal of Advertising · 2021 · 244 citations
Social Sciences, Communication, Social Psychology +10
Complaining practices on social media in tourism: A value co-creation and co-destruction perspective
Rebecca Dolan, Yuri Seo, Joya A. Kemper · Tourism Management · 2019 · 238 citations
Management, Communication, Tourism Management +15
Professionalized consumption and identity transformations in the field of eSports
Yuri Seo · Journal of Business Research · 2015 · 229 citations
Social Sciences, Communication, Marketing +12
Beyond solitary play in computer games: The social practices of eSports
Yuri Seo, Sang-Uk Jung · Journal of Consumer Culture · 2014 · 223 citations
Social Sciences, Cultural Studies, Consumption Studies +9
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