Concepedia

Ji Min Lee

JM

Statistics

Publications

3

Citations

304

H-Index

3

Active since

2021

Affiliations

University of Auckland(Current)

The University of Queensland

Ji Min Lee is an author at University of Auckland specializing in source credibility, influencer communication, and influencer marketing.

ORCID

Publications per year

2021–2023

3

Publications

3

David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers

Jiwoon Park, Ji Min Lee, Vikki Yiqi Xiong et al. · Journal of Advertising · 2021 · 244 citations

, , +10

How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset

Wenting Li, Fang Zhao, Ji Min Lee et al. · Journal of Business Research · 2023 · 45 citations · Full text

, , +17

DAVID AND GOLIATH: WHEN AND WHY MICRO-INFLUENCERS ARE MORE PERSUASIVE THAN MEGA-INFLUENCERS

Jiwoon Park, Ji Min Lee, Vikki Yiqi Xiong · Global Fashion Management Conference · 2021 · 15 citations

, , +10

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