Concepedia

Wenting Li

WL

Statistics

Publications

2

Citations

78

H-Index

2

Active since

2022

Affiliations

Jilin Medical University(Current)

Wenting Li is an author at Jilin Medical University specializing in word-of-mouth marketing, carbon emissions policy, and influencer trustworthiness.

Publications per year

2022–2023

2

Publications

2

How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset

Wenting Li, Fang Zhao, Ji Min Lee et al. · Journal of Business Research · 2023 · 45 citations · Full text

Business, Marketing, Marketing Management +17

Does green credit reduce carbon emissions? Evidence from China

Zhonglu Liu, Shuguang He, Wenting Li et al. · Environmental Science and Pollution Research · 2022 · 33 citations

Public Affairs, Environmental Management, Environmental Policy +14

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