Sally J. McMillan

Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity

Sally J. McMillan, Jangsun Hwang · Journal of Advertising · 2002 · 1.1K citations

Business, Communication, Marketing +11

The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web

Sally J. McMillan · Journalism & Mass Communication Quarterly · 2000 · 580 citations

Business, Information Systems, Information Technology +6

Defining Interactivity

Edward J. Downes, Sally J. McMillan · New Media & Society · 2000 · 335 citations

Social Sciences, Communication, Teaching +10

Response Variation in E-Mail Surveys: An Exploration

Sally J. McMillan · Journal of Advertising Research · 1999 · 316 citations

Social Sciences, Communication, Communication Research Methods +12

Coming of age with the internet

Sally J. McMillan, Margaret Morrison · New Media & Society · 2006 · 296 citations

Social Sciences, Communication, Social Psychology +13