Concepedia

Sally J. McMillan

SJ

38

Publications

4.5K

Citations

23

H-Index

1987

Active since

Affiliations

University of Tennessee at Knoxville(Current)

Jeonju University

La Trobe University

Monash University

University of Georgia

Sally J. McMillan is an author at University of Tennessee at Knoxville specializing in communication, arts, and social media.

Top concepts

CommunicationArtsSocial MediaInteractive MarketingMarketingManagementUser ExperienceSocial ComputingMarketing CommunicationInterpersonal Communication

Publications per year

1987–2024

38

Publications

38

Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity

Sally J. McMillan, Jangsun Hwang · Journal of Advertising · 2002 · 1K citations

Customer Satisfaction, Interaction Model, Consumer Research +25

The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web

Sally J. McMillan · Journalism & Mass Communication Quarterly · 2000 · 580 citations

Engineering, Content Creation, Communication +17

Defining Interactivity

Edward J. Downes, Sally J. McMillan · New Media & Society · 2000 · 334 citations

Engineering, Interpersonal Communication, Interaction Model +12

Response Variation in E-Mail Surveys: An Exploration

Sally J. McMillan · Journal of Advertising Research · 1999 · 316 citations

Survey (Human Research), Response Variation, Social Media +10

Coming of age with the internet

Sally J. McMillan, Margaret Morrison · New Media & Society · 2006 · 294 citations

Digital Society, Internet Science, Online Communication +25

Rows per page

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