Concepedia

Lewis G. Pringle

LG

2

Publications

105

Citations

2

H-Index

1982

Active since

Lewis G. Pringle is an author specializing in quantitative management, brand strategy, and marketing strategy.

Top concepts

Publications per year

1982–2001

2

Publications

2

News: A Decision-Oriented Model for New Product Analysis and Forecasting

Lewis G. Pringle, R. Dale Wilson, Edward I. Brody · Marketing Science · 1982 · 95 citations

, , +21

The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are.

Lewis G. Pringle · Marketing Science · 2001 · 10 citations

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