Concepedia

Betsy D. Gelb

BD

36

Publications

2.6K

Citations

25

H-Index

1971

Active since

Affiliations

University of Houston(Current)

College of Business Administration

University of Wyoming

Betsy D. Gelb is an author at University of Houston specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingBusinessConsumer ResearchAdvertisingBrand AwarenessConsumer BehaviorMarketing CommunicationInteractive MarketingAdvertising Effectiveness

Publications per year

1971–2018

36

Publications

36

Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries

Nancy D. Albers‐Miller, Betsy D. Gelb · Journal of Advertising · 1996 · 354 citations

Cultural Model, International Marketing, Targeted Advertising +18

Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions

Zhang Yong, Betsy D. Gelb · Journal of Advertising · 1996 · 340 citations

Consumer Study, Different Advertising Appeals, Consumer Research +20

Post-Purchase Consumer Processes and the Complaining Consumer

Mary C. Gilly, Betsy D. Gelb · Journal of Consumer Research · 1982 · 317 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Study +16

Adapting to “word of mouse”

Betsy D. Gelb, Suresh Sundaram · Business Horizons · 2002 · 134 citations

Applied Linguistics, Engineering, Semantic Processing +7

Identifying innovative national markets for technical consumer goods

Michael Lynn, Betsy D. Gelb · International Marketing Review · 1996 · 118 citations

Consumer Uncertainty, International Marketing, Consumer Research +18

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