Concepedia

Zhang Yong

ZY

3

Publications

582

Citations

3

H-Index

1996

Active since

Affiliations

Central South University(Current)

Zhang Yong is an author at Central South University specializing in culture, advertising, and consumer behavior.

ORCID

Top concepts

Publications per year

1996–2011

3

Publications

3

Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions

Zhang Yong, Betsy D. Gelb · Journal of Advertising · 1996 · 340 citations

, , +20

Chinese consumers’ evaluation of foreign products: the influence of culture, product types and product presentation format

Zhang Yong · European Journal of Marketing · 1996 · 208 citations

, , +24

Association between Cognitive Distortion, Type D Personality, Family Environment, and Depression in Chinese Adolescents

Zhang Yong, Hengfen Li, Shaohong Zou · Depression Research and Treatment · 2011 · 34 citations · Full text

Rows per page

1–3 of 3