Zhang Yong - Concepedia

Author

Zhang Yong

Also Known As

Yong Zhang, Zhang Yong

Publications

587

Citations

H-Index

Concepts

All Affiliations

Zhang Yong is an author at Central South University specializing in culture, advertising, and consumer behavior.

#	Concept	H-Index	Publications	Citations
1	Business	2	2	548
2	Management	2	2	548
3	Culture	2	2	548
4	Arts	1	1	340
5	Communication	1	1	340

Zhang Yong

Publications

582

Citations

H-Index

Page 1

	Year	Citations
Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions Zhang Yong, Betsy D. Gelb Journal of Advertising Consumer StudyDifferent Advertising AppealsConsumer ResearchCommunicationUnited States	1996	340
Chinese consumers’ evaluation of foreign products: the influence of culture, product types and product presentation format Zhang Yong European Journal of Marketing Cultural SimilarityChinese SubjectsInternational EconomicsEast Asian StudiesInternational Marketing	1996	208
Association between Cognitive Distortion, Type D Personality, Family Environment, and Depression in Chinese Adolescents Zhang Yong, Hengfen Li, Shaohong Zou Depression Research and Treatment	2011	34

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