Concepedia

Les Carlson

LC

63

Publications

4.5K

Citations

35

H-Index

1981

Active since

Affiliations

Clemson University(Current)

University of Nebraska–Lincoln

Iowa State University

Valdosta State University

Les Carlson is an author at Clemson University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingCommunicationMarketing CommunicationConsumer BehaviorBusinessChild DevelopmentArts

Publications per year

1981–2021

63

Publications

63

A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach

Les Carlson, Stephen J. Grove, Norman Kangun · Journal of Advertising · 1993 · 563 citations

Greenwashing, Green Marketing, Environmental Impact Assessment +20

The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions

Carolyn Tripp, Thomas D. Jensen, Les Carlson · Journal of Consumer Research · 1994 · 447 citations

Parental Style and Consumer Socialization of Children

Les Carlson, Sanford Grossbart · Journal of Consumer Research · 1988 · 406 citations

Parental Care, Family Involvement, Consumer Research +21

Green Advertising and the Reluctant Consumer

George M. Zinkhan, Les Carlson · Journal of Advertising · 1995 · 340 citations

Green Marketing, Greenwashing, Consumer Uncertainty +20

Environmental Advertising Claims: A Preliminary Investigation

Norman Kangun, Les Carlson, Stephen J. Grove · Journal of Public Policy & Marketing · 1991 · 245 citations

Green Marketing, Greenwashing, Targeted Advertising +17

Rows per page

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