Norman Kangun - Concepedia

Concepedia

Author

Norman Kangun

Clemson University

Also Known As

N Kangun, NORMAN KANGUN, Norman Kangun

31

Publications

1.8K

Citations

13

H-Index

65

Concepts

All Affiliations

Clemson University The University of Texas at San Antonio University of Newcastle Australia University of Houston University of Houston - Clear Lake

NK

About

Norman Kangun is an author at Clemson University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	13	14	1.8K
2	Business	6	6	629
3	Arts	3	3	821
4	Law	3	3	207
5	Engineering	1	1	155

Norman Kangun

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14

Publications

1.8K

Citations

13

H-Index

	Year	Citations
A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach Les Carlson, Stephen J. Grove, Norman Kangun Journal of Advertising GreenwashingGreen MarketingEnvironmental Impact AssessmentTargeted AdvertisingConsumer Research	1993	563
Environmental Advertising Claims: A Preliminary Investigation Norman Kangun, Les Carlson, Stephen J. Grove Journal of Public Policy & Marketing Green MarketingGreenwashingTargeted AdvertisingConsumer ResearchSocial Marketing	1991	245
Is There a General Conserving Consumer? A Public Policy Concern Gregory M. Pickett, Norman Kangun, Stephen J. Grove Journal of Public Policy & Marketing Community-based ConservationConsumer ResearchEnvironmental PsychologyPolicy AnalysisEnvironmental Policy	1993	158
Going green in the service sector Stephen J. Grove, Raymond P. Fisk, Gregory M. Pickett, European Journal of Marketing Green MarketingEngineeringSustainable DevelopmentGreen InnovationGreen Building	1996	155
International environmental marketing claims Michael Jay Polonsky, Les Carlson, Stephen J. Grove, International Marketing Review Green MarketingInternational MarketingConsumer ResearchEnvironmental EconomicsEnvironmental Policy	1997	110
An International Comparison of Environmental Advertising: Substantive versus Associative Claims Les Carlson, Stephen J. Grove, Norman Kangun, Journal of Macromarketing MarketingEconomicsInternational AdvertisingPublic PolicyEnvironmental Advertising	1996	105
Environmentally Concerned Consumers-Racial Variations Patrick E. Murphy, Norman Kangun, William B. Locander Journal of Marketing Green MarketingSustainable DevelopmentConsumer ResearchManagementLaw	1978	91
Regulation of Environmental Marketing Claims: A Comparative Perspective Norman Kangun, Michael Jay Polonsky International Journal of Advertising Green MarketingEnvironmental LawGreenwashingDigital MarketingConsumer Research	1995	77
Does environmental advertising reflect integrated marketing communications?: An empirical investigation Les Carlson, Stephen J. Grove, Russell N. Laczniak, Journal of Business Research MarketingGreen MarketingTargeted AdvertisingManagementConsumer Research	1996	68
Verbal and Visual References to Competition in Comparative Advertising Sanford Grossbart, Darrel D. Muehling, Norman Kangun Journal of Advertising Comparative AdvertisingAdvertisingInteractive MarketingTargeted AdvertisingComparative Ads	1986	67

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