Concepedia

Norman Kangun

NK

14

Publications

1.8K

Citations

13

H-Index

1975

Active since

Affiliations

Clemson University(Current)

The University of Texas at San Antonio

University of Newcastle Australia

University of Houston

University of Houston - Clear Lake

Norman Kangun is an author at Clemson University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingGreen MarketingConsumer BehaviorMarketing CommunicationEnvironmental PolicyBusinessEconomics

Publications per year

1975–1997

14

Publications

14

A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach

Les Carlson, Stephen J. Grove, Norman Kangun · Journal of Advertising · 1993 · 563 citations

Greenwashing, Green Marketing, Environmental Impact Assessment +20

Environmental Advertising Claims: A Preliminary Investigation

Norman Kangun, Les Carlson, Stephen J. Grove · Journal of Public Policy & Marketing · 1991 · 245 citations

Green Marketing, Greenwashing, Targeted Advertising +17

Is There a General Conserving Consumer? A Public Policy Concern

Gregory M. Pickett, Norman Kangun, Stephen J. Grove · Journal of Public Policy & Marketing · 1993 · 158 citations

Community-based Conservation, Consumer Research, Environmental Psychology +24

Going green in the service sector

Stephen J. Grove, Raymond P. Fisk, Gregory M. Pickett et al. · European Journal of Marketing · 1996 · 155 citations

Green Marketing, Engineering, Sustainable Development +22

International environmental marketing claims

Michael Jay Polonsky, Les Carlson, Stephen J. Grove et al. · International Marketing Review · 1997 · 110 citations

Green Marketing, International Marketing, Consumer Research +17

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