Michael Jay Polonsky

An Introduction To Green Marketing

Michael Jay Polonsky · Electronic Green Journal · 1994 · 656 citations · Full text

Management, Marketing, Marketing Management +10

Reevaluating green marketing: a strategic approach

Michael Jay Polonsky, Philip J. Rosenberger · Business Horizons · 2001 · 450 citations · Full text

Business, Marketing, Marketing Management +8

Transformative green marketing: Impediments and opportunities

Michael Jay Polonsky · Journal of Business Research · 2011 · 435 citations

Business, Marketing, Marketing Management +5

A stakeholder theory approach to designing environmental marketingstrategy

Michael Jay Polonsky · Journal of Business and Industrial Marketing · 1995 · 408 citations

Business, Marketing, Marketing Management +11

The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

Khan Md. Raziuddin Taufique, Andrea Vocino, Michael Jay Polonsky · Journal of Strategic Marketing · 2016 · 323 citations · Full text

Natural Resources, Marketing, Marketing Management +17