Michael Jay Polonsky

Author

Also Known As

Biljana Juric, M. J. Polonsky, M. Polonsky, M.J. Polonsky, MICHAEL J. POLONSKY, Michael J Polonsky, Michael J. Polonsky, Michael Jay Polonsky, Michael Polonsky, MichaelJay Polonsky

389

Publications

11K

Citations

H-Index

381

Concepts

All Affiliations

Deakin University Victoria University University of Newcastle Australia Monash University Western Sydney University

About

Michael Jay Polonsky is an author at Deakin University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	38	77	6.2K
2	Education	19	26	1K
3	Engineering	17	18	1.1K
4	Arts	10	10	331
5	Health Sciences	3	3	316

Michael Jay Polonsky

149

Publications

10.2K

Citations

H-Index

Page 1

	Year	Citations
An Introduction To Green Marketing Michael Jay Polonsky Electronic Green Journal Green MarketingOrganization-environment RelationshipSustainable DevelopmentManagementBusiness	1994	644
Reevaluating green marketing: a strategic approach Michael Jay Polonsky, Philip J. Rosenberger Business Horizons Green MarketingGreenwashingManagementBusinessBusiness Strategy	2001	446
Transformative green marketing: Impediments and opportunities Michael Jay Polonsky Journal of Business Research Green MarketingSustainable DevelopmentBusinessManagementGreen Innovation	2011	427
A stakeholder theory approach to designing environmental marketingstrategy Michael Jay Polonsky Journal of Business and Industrial Marketing	1995	403
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market Khan Md. Raziuddin Taufique, Andrea Vocino, Michael Jay Polonsky Journal of Strategic Marketing	2016	300
The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers Michael Jay Polonsky, Andrea Vocino, Stacy Landreth Grau, Journal of Marketing Management Green MarketingAbstract Global WarmingConsumer StudyEnvironmental Impact AssessmentCarbon-related Environmental Knowledge	2012	295
Designing Vignette Studies in Marketing Kelly D. Wason, Michael Jay Polonsky, Michael R. Hyman Australasian Marketing Journal (AMJ) Marketing AnalyticsCustomer SatisfactionRelationship MarketingMeasurement ScalesDigital Marketing	2002	271
Environmental commitment: a basis for environmental entrepreneurship? Paul Douglas Keogh, Michael Jay Polonsky Journal of Organizational Change Management Environmental PerformanceEngineeringSustainable DevelopmentEntrepreneurshipEnvironmental Policy	1998	255
Using strategic alliances to develop credible green marketing Nicola Mendleson, Michael Jay Polonsky Journal of Consumer Marketing	1995	239
Linking sponsorship and cause related marketing Michael Jay Polonsky, Richard Speed European Journal of Marketing Social MarketingBrand StrategySports SponsorshipCause Related MarketingManagement	2001	229

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