Philip J. Rosenberger

Reevaluating green marketing: a strategic approach

Michael Jay Polonsky, Philip J. Rosenberger · Business Horizons · 2001 · 450 citations · Full text

Business, Marketing, Marketing Management +8

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger · Asia Pacific Journal of Marketing and Logistics · 2020 · 382 citations · Full text

Business, Marketing, Marketing Management +16

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger et al. · Journal of Retailing and Consumer Services · 2021 · 166 citations · Full text

Business, Marketing, Marketing Management +14

Driving consumer–brand engagement and co-creation by brand interactivity

Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger et al. · Marketing Intelligence & Planning · 2020 · 154 citations

Business, Marketing, Marketing Management +17

Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong

Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger et al. · Australasian Marketing Journal (AMJ) · 2020 · 151 citations

Business, Marketing, Marketing Management +9