Concepedia

Guilherme D. Pires

GD

31

Publications

2.8K

Citations

25

H-Index

1999

Active since

Affiliations

University of Newcastle Australia(Current)

Hang Seng University of Hong Kong

University of Hong Kong

Western Sydney University

Guilherme D. Pires is an author at University of Newcastle Australia specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorInteractive MarketingDigital MarketingMedia MarketingBrandingCommunication

Publications per year

1999–2021

31

Publications

31

The internet, consumer empowerment and marketing strategies

Guilherme D. Pires, John L. Stanton, Paulo Rita · European Journal of Marketing · 2006 · 362 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger · Asia Pacific Journal of Marketing and Logistics · 2020 · 361 citations

Digital Marketing, Consumer Research, Brand Strategy +23

Influences on the perceived risk of purchasing online

Guilherme D. Pires, John L. Stanton, Andrew W. Eckford · Journal of Consumer Behaviour · 2004 · 328 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +19

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger et al. · Journal of Retailing and Consumer Services · 2021 · 153 citations

Consumer-brand Engagement, Consumer-brand Interaction, Management +8

Driving consumer–brand engagement and co-creation by brand interactivity

Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger et al. · Marketing Intelligence & Planning · 2020 · 149 citations

Brand Interactivity Elements, Brand Interactivity, Digital Marketing +20

Rows per page

1–5 of 31