Guilherme D. Pires - Concepedia

Author

Guilherme D. Pires

Also Known As

G. Pires, Gordon Noel Pires, Guilherme D Pires, Guilherme D. Pires, Guilherme Pires, Guilherme Pires (21131948), Pires, Guilherme, Roberto Mac Intyer Simões

117

Publications

2.9K

Citations

H-Index

Concepts

All Affiliations

University of Newcastle Australia Hang Seng University of Hong Kong University of Hong Kong Hunter Water Western Sydney University

About

Guilherme D. Pires is an author at University of Newcastle Australia specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	20	25	2.5K
2	Business	15	18	2.1K
3	Arts	7	7	955
4	Education	4	4	167
5	Social Sciences	1	1	36

Guilherme D. Pires

Publications

2.8K

Citations

H-Index

Page 1

	Year	Citations
The internet, consumer empowerment and marketing strategies Guilherme D. Pires, John L. Stanton, Paulo Rita European Journal of Marketing Customer SatisfactionDigital MarketingConsumer ResearchCommunicationOnline Customer Behavior	2006	362
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger Asia Pacific Journal of Marketing and Logistics Digital MarketingConsumer ResearchBrand StrategyCommunicationConsumer Engagement	2020	361
Influences on the perceived risk of purchasing online Guilherme D. Pires, John L. Stanton, Andrew W. Eckford Journal of Consumer Behaviour Customer SatisfactionConsumer UncertaintyDigital MarketingConsumer ResearchOnline Customer Behavior	2004	328
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger, Journal of Retailing and Consumer Services Consumer-brand EngagementConsumer-brand InteractionManagementConsumer ResearchBusiness	2021	153
Driving consumer–brand engagement and co-creation by brand interactivity Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger, Marketing Intelligence & Planning Brand Interactivity ElementsBrand InteractivityDigital MarketingConsumer ResearchBrand Strategy	2020	149
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger, Australasian Marketing Journal (AMJ) Customer SatisfactionDigital MarketingBrand StrategyConsumer ResearchSocial Media Marketing	2020	141
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger International Journal of Economics and Business Research Digital MarketingConsumer ResearchConceptual ModelCommunicationBrand Image	2019	131
The relationship between technology adoption and strategy in business-to-business markets Guilherme D. Pires, Janet Aisbett Industrial Marketing Management Business-to-business ResearchTechnology Acceptance ModelTechnology ManagementManagementBusiness	2003	115
Driving COBRAs: the power of social media marketing Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger, Marketing Intelligence & Planning Digital MarketingSmm ElementsSocial MarketingBrand StrategyConsumer Research	2020	113
The role of social media elements in driving co-creation and engagement Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger, Asia Pacific Journal of Marketing and Logistics Digital MarketingSocial Media ElementsConsumer ResearchBrand StrategySocial Influence	2021	95

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