Concepedia

Paulo Rita

PR

Statistics

Publications

94

Citations

8.1K

H-Index

43

Active since

1992

Affiliations

Iscte – Instituto Universitário de Lisboa(Current)

Universidade Nova de Lisboa

University of Minho

Polytechnic Institute of Coimbra

Paulo Rita is an author at Iscte – Instituto Universitário de Lisboa specializing in marketing, business, and consumer behavior.

Publications per year

1992–2025

94

Publications

94

The impact of e-service quality and customer satisfaction on customer behavior in online shopping

Paulo Rita, Tiago Oliveira, Almira Farisa · Heliyon · 2019 · 889 citations · Full text

Business, Information Systems, Marketing +17

A data-driven approach to predict the success of bank telemarketing

Sérgio Moro, Paulo Cortez, Paulo Rita · Decision Support Systems · 2014 · 858 citations · Full text

Business, Business Analytics, Data Science +12

Modelling and testing consumer trust dimensions in e-commerce

Tiago Oliveira, Matilde Maia Alhinho, Paulo Rita et al. · Computers in Human Behavior · 2017 · 455 citations · Full text

Business, Information Systems, Marketing +12

The internet, consumer empowerment and marketing strategies

Guilherme D. Pires, John L. Stanton, Paulo Rita · European Journal of Marketing · 2006 · 366 citations

Business, Marketing, Marketing Management +10

Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation

Sérgio Moro, Paulo Cortez, Paulo Rita · Expert Systems with Applications · 2014 · 324 citations · Full text

Business, Data Science, Information Systems +17

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