Man Lai Cheung

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger · Asia Pacific Journal of Marketing and Logistics · 2020 · 361 citations

Digital Marketing, Consumer Research, Brand Strategy +23

“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)

Man Lai Cheung, Wilson K.S. Leung, Eugene Cheng‐Xi Aw et al. · Journal of Retailing and Consumer Services · 2022 · 230 citations

Social Media, Digital Marketing, Media Marketing +15

An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: Evidence from 39 countries

Morgan X. Yang, Xuan Tang, Man Lai Cheung et al. · Business Strategy and the Environment · 2020 · 220 citations

Green Marketing, Consumer Research, Environmental Psychology +17

Examining Consumers’ Adoption of Wearable Healthcare Technology: The Role of Health Attributes

Man Lai Cheung, Ka Yin Chau, Michael Huen Sum Lam et al. · International Journal of Environmental Research and Public Health · 2019 · 157 citations · Full text

Customer Satisfaction, Innovation Adoption, Wearable Technology +26

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger et al. · Journal of Retailing and Consumer Services · 2021 · 153 citations

Consumer-brand Engagement, Consumer-brand Interaction, Management +8