Morgan X. Yang

Green Knowledge Sharing, Stakeholder Pressure, Absorptive Capacity, and Green Innovation: Evidence from Chinese Manufacturing Firms

Moxi Song, Morgan X. Yang, Kevin J. Zeng et al. · Business Strategy and the Environment · 2020 · 302 citations

Green Manufacturing, Green Innovation, Innovation Management +18

An institutional perspective on consumers' environmental awareness and pro‐environmental behavioral intention: Evidence from 39 countries

Morgan X. Yang, Xuan Tang, Man Lai Cheung et al. · Business Strategy and the Environment · 2020 · 220 citations

Green Marketing, Consumer Research, Environmental Psychology +17

The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels

Yufan Jian, Irina Y. Yu, Morgan X. Yang et al. · Sustainability · 2020 · 158 citations · Full text

Green Hotels, Green Marketing, Consumer Uncertainty +20

Exploring the nexus of social media influencers and consumer brand engagement

Man Lai Cheung, Wilson K.S. Leung, Morgan X. Yang et al. · Asia Pacific Journal of Marketing and Logistics · 2022 · 74 citations

Customer Satisfaction, Digital Marketing, Consumer Study +24

Environmentally sustainable or economically sustainable? The effect of Chinese manufacturing firms' corporate sustainable strategy on their green performances

Morgan X. Yang, Ji Li, Irina Y. Yu et al. · Business Strategy and the Environment · 2019 · 58 citations

Environmental Performance, Engineering, Sustainable Development +22