Wilson K.S. Leung

“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)

Man Lai Cheung, Wilson K.S. Leung, Eugene Cheng‐Xi Aw et al. · Journal of Retailing and Consumer Services · 2022 · 230 citations

Social Media, Digital Marketing, Media Marketing +15

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger et al. · Journal of Retailing and Consumer Services · 2021 · 153 citations

Consumer-brand Engagement, Consumer-brand Interaction, Management +8

Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong

Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger et al. · Australasian Marketing Journal (AMJ) · 2020 · 141 citations

Customer Satisfaction, Digital Marketing, Brand Strategy +23

Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal

Jianhong Gan, Si Shi, Raffaele Filieri et al. · Tourism Management · 2023 · 124 citations · Full text

Visual Content, User Perception, Arts +10

Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms

Man Lai Cheung, Wilson K.S. Leung, Jun‐Hwa Cheah et al. · Journal Of Vacation Marketing · 2021 · 121 citations

Rational Ugc, Tourist Experience, Tourism Performance +29