Journal Of Vacation Marketing

Relational network brands: Towards a conceptual model of place brands

Graham Hankinson · 2004 · 700 citations

Business, Marketing, Marketing Management +13

Wellness tourism: Market analysis of a special health tourism segment and implications for the hotel industry

Hansruedi Mueller, Eveline Lanz Kaufmann · 2001 · 653 citations

Management, Hospitality Management, Marketing +16

Branding the nation: What is being branded?

Ying Fan · 2005 · 565 citations · Full text

Business, Marketing, Marketing Management +11

Destination branding and the role of the stakeholders: The case of New Zealand

Nigel Morgan, Annette Pritchard, Rachel Piggott · 2003 · 527 citations

Management, Marketing, Tourism Management +17

Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort

Fang Meng, Yodmanee Tepanon, Muzaffer Uysal · 2007 · 475 citations

Management, Marketing, Tourism Management +16