Concepedia

Ying Fan

YF

Statistics

Publications

47

Citations

4K

H-Index

28

Active since

1995

Affiliations

Brunel University of London(Current)

University of Lincoln

Tsinghua University

University of Colorado Colorado Springs

Hong Kong Polytechnic University

Ying Fan is an author at Brunel University of London specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBrand DevelopmentEast Asian StudiesEconomicsBrand StrategyGlobal StrategyStrategic ManagementEngineering

Publications per year

1995–2023

47

Publications

47

Branding the nation: What is being branded?

Ying Fan · Journal Of Vacation Marketing · 2005 · 553 citations · Full text

Culture, Advertising, Brand Equity +14

Questioning guanxi: definition, classification and implications

Ying Fan · International Business Review · 2002 · 456 citations

Culture, Cultural Analysis, East Asian Studies +7

A classification of Chinese culture

Ying Fan · Cross Cultural Management An International Journal · 2000 · 401 citations · Full text

Branding the nation: Towards a better understanding

Ying Fan · Place Branding and Public Diplomacy · 2010 · 384 citations

Culture, Nationalism, Better Understanding +6

Ganxi's Consequences: Personal Gains at Social Cost

Ying Fan · Journal of Business Ethics · 2002 · 352 citations

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