Place Branding and Public Diplomacy

Branding the nation: Towards a better understanding

Ying Fan · 2010 · 403 citations

Social Sciences, Marketing Management, Brand Management +4

An analysis of terminology use in place branding

Sonya Hanna, Jennifer Rowley · 2008 · 313 citations · Full text

Business, Marketing, Brand Management +13

Definitions of place branding – Working towards a resolution

Simón Anholt · 2010 · 313 citations · Full text

Business, Geography, Human Geography +11

Place branding: Is it marketing, or isn’t it?

Simón Anholt · 2008 · 295 citations · Full text

Business, Marketing, Marketing Management +10

Cities and their brands: Lessons from corporate branding

Mihalis Kavaratzis · 2009 · 285 citations

Business, Marketing, Marketing Management +12