Concepedia

Mihalis Kavaratzis

MK

Statistics

Publications

35

Citations

5.1K

H-Index

27

Active since

1970

Affiliations

University of Leicester(Current)

University of Groningen

Manchester Metropolitan University

Erasmus University Rotterdam

Universitat Pompeu Fabra

Mihalis Kavaratzis is an author at University of Leicester specializing in marketing, brand management, and business.

Publications per year

1970–2021

35

Publications

35

The dynamics of place brands

Mihalis Kavaratzis, Mary Jo Hatch · Marketing Theory · 2013 · 692 citations

Business, Marketing, Brand Management +6

My city – my brand: the different roles of residents in place branding

Erik Braun, Mihalis Kavaratzis, Sebastian Zenker · Journal of Place Management and Development · 2013 · 571 citations · Full text

Social Sciences, Human Geography, Marketing +13

City branding: An effective assertion of identity or a transitory marketing trick?

Mihalis Kavaratzis, G.J. Ashworth · Place Branding · 2006 · 419 citations

Business, Marketing, Urban Planning +11

Beyond the logo: Brand management for cities

Gregory Ashworth, Mihalis Kavaratzis · Journal of Brand Management · 2007 · 414 citations

Business, Marketing, Marketing Management +12

From “necessary evil” to necessity: stakeholders' involvement in place branding

Mihalis Kavaratzis · Journal of Place Management and Development · 2012 · 379 citations

Management, Marketing, Brand Management +8

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