Journal of Place Management and Development

My city – my brand: the different roles of residents in place branding

Erik Braun, Mihalis Kavaratzis, Sebastian Zenker · 2013 · 571 citations · Full text

Social Sciences, Human Geography, Marketing +13

From “necessary evil” to necessity: stakeholders' involvement in place branding

Mihalis Kavaratzis · 2012 · 379 citations

Management, Marketing, Brand Management +8

Place marketing: how did we get here and where are we going?

Mihalis Kavaratzis, Gregory Ashworth · 2008 · 358 citations

Management, Marketing, Marketing Management +8

Augmented reality, virtual reality and 3D printing for the co-creation of value for the visitor experience at cultural heritage places

Timothy Jung, M. Claudia tom Dieck · 2017 · 322 citations · Full text

Management, Heritage Conservation, Tourism Management +15

How to catch a city? The concept and measurement of place brands

Sebastian Zenker · 2011 · 239 citations

Business, Marketing, Marketing Management +12