Place Branding is a strategic communication practice within environmental graphics that differentiates a geographic location by projecting a distinctive visual and experiential identity to influence perception and behavior.
608
Publications
36.3K
Citations
892
Authors
482
Institutions
Publications per year
2017–2026
236
Parents
Publications
608
Mihalis Kavaratzis, Mary Jo Hatch · Marketing Theory · 2013 · 692 citations
An Empirical Analysis of Umbrella Branding
Tülin Erdem · Journal of Marketing Research · 1998 · 456 citations
1–5 of 608
Authors
892
- MK
18
h-index
- SZ
16
h-index
- EB
12
h-index
- GA
9
h-index
- EC
9
h-index
1–5 of 892
Institutions
482
Erasmus University Rotterdam
Rotterdam, The Netherlands
21 h-index
44 publications
4.9K citations
Manchester Metropolitan University
Manchester, United Kingdom
16 h-index
18 publications
1.2K citations
University of Leicester
Leicester, United Kingdom
16 h-index
19 publications
2.6K citations
Stockholm University
Stockholm, Sweden
12 h-index
14 publications
787 citations
University of Groningen
Groningen, The Netherlands
12 h-index
17 publications
2.1K citations
Copenhagen Business School
Copenhagen, Denmark
10 h-index
10 publications
724 citations
Universitat de Vic - Universitat Central de Catalunya
Vic, Spain
9 h-index
17 publications
554 citations
Middlesex University
London, United Kingdom
9 h-index
14 publications
701 citations
1–8 of 482
Venues
- Place Branding and Public Diplomacy
97 publications · 4.7K citations
37
h-index
- Journal of Place Management and Development
68 publications · 4.6K citations
35
h-index
- Cities
21 publications · 1.6K citations
18
h-index
- Place Branding
18 publications · 2K citations
17
h-index
- Sustainability
17 publications · 744 citations
16
h-index
1–5