Concepedia

Tülin Erdem

TE

46

Publications

9.6K

Citations

31

H-Index

1993

Active since

Affiliations

New York University(Current)

University of California, Berkeley

Carnegie Mellon University

University of Alberta

University of Technology Sydney

Tülin Erdem is an author at New York University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorBrand AwarenessEconomicsBrand EquityConsumer ChoiceAdvertising

Publications per year

1993–2024

46

Publications

46

Brand Equity as a Signaling Phenomenon

Tülin Erdem, Joffre Swait́ · Journal of Consumer Psychology · 1998 · 1.9K citations

Brand Equity, Signaling Phenomenon, Management +7

Brand Credibility, Brand Consideration, and Choice

Tülin Erdem, Joffre Swait́ · Journal of Consumer Research · 2004 · 1.3K citations

June 2004, Consumer Study, Consumer Research +18

Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets

Tülin Erdem, Michael P. Keane · Marketing Science · 1996 · 1.3K citations

Bayesian Statistic, Bayesian Decision Theory, Consumer Uncertainty +28

Brands as Signals: A Cross-Country Validation Study

Tülin Erdem, Joffre Swait́, Ana Valenzuela · Journal of Marketing · 2005 · 617 citations

Marketing, Customer Satisfaction, Cross-country Validation Study +14

The impact of brand credibility on consumer price sensitivity

Tülin Erdem, Joffre Swait́, Jordan J. Louviere · International Journal of Research in Marketing · 2002 · 550 citations

Brand Equity, Brand Credibility, Management +4

Rows per page

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