Concepedia

Ana Valenzuela

AV

23

Publications

2.5K

Citations

16

H-Index

2004

Active since

Affiliations

Baruch College(Current)

San Francisco State University

University of California, Berkeley

Universitat Ramon Llull

New York University

Ana Valenzuela is an author at Baruch College specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchBusinessSocial SciencesBehavioral Decision MakingBehavioral ScienceInteractive MarketingConsumer Decision Making

Publications per year

2004–2025

23

Publications

23

Brands as Signals: A Cross-Country Validation Study

Tülin Erdem, Joffre Swait́, Ana Valenzuela · Journal of Marketing · 2005 · 617 citations

Marketing, Customer Satisfaction, Cross-country Validation Study +14

Brands as Signals: A Cross-Country Validation Study

Tülin Erdem, Joffre Swait́, Ana Valenzuela · Journal of Marketing · 2006 · 358 citations

Marketing, Customer Satisfaction, Cross-country Validation Study +14

Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk

Tülin Erdem, Zhao Ying, Ana Valenzuela · Journal of Marketing Research · 2004 · 304 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Research +19

Position‐based beliefs: The center‐stage effect

Ana Valenzuela, Priya Raghubir · Journal of Consumer Psychology · 2009 · 158 citations

Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice

Ana Valenzuela, Ravi Dhar, Florian Zettelmeyer · Journal of Marketing Research · 2009 · 140 citations

Customer Satisfaction, Design Decision, Behavioral Decision Making +25

Rows per page

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