Concepedia
Statistics
Publications
39
Citations
3.7K
H-Index
25
Active since
1993
Affiliations
University of California, Berkeley(Current)
Yale University
National Bureau of Economic Research
Northwestern University
University of California, Riverside
Florian Zettelmeyer is an author at University of California, Berkeley specializing in marketing, management, and business.
Top concepts
MarketingBusinessManagementConsumer ResearchEconomicsInteractive MarketingCommunicationConsumer BehaviorMarket DesignDigital Marketing
Publications per year
1993–2022
Are Consumers Myopic? Evidence from New and Used Car Purchases
Meghan R. Busse, Christopher R. Knittel, Florian Zettelmeyer · American Economic Review · 2013 · 476 citations · Full text
Consumer Economics, Applied Economics, Behavioral Decision Making +26
Internet Car Retailing
Fiona Scott Morton, Florian Zettelmeyer, Jorge Silva‐Risso · Journal of Industrial Economics · 2001 · 339 citations
Consumer Uncertainty, Digital Marketing, Consumer Research +19
The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations
Fiona Scott Morton, Florian Zettelmeyer · Review of Industrial Organization · 2004 · 295 citations
Brand Equity, Brand Positioning, Positioning (Marketing) +9
Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels
Florian Zettelmeyer · Journal of Marketing Research · 2000 · 291 citations
Communications Strategies, Multiple Channels, Digital Marketing +18
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava et al. · Marketing Science · 2019 · 258 citations
Online Experiment, Digital Marketing, Advertising Experiments +21
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