Concepedia

Brett R. Gordon

BR

Statistics

Publications

25

Citations

1.7K

H-Index

20

Active since

2008

Affiliations

Columbia University(Current)

University of Rochester

Kellogg's (Canada)

Northwestern University

Stanford University

Brett R. Gordon is an author at Columbia University specializing in business, economics, and marketing.

Top concepts

BusinessEconomicsMarketingManagementConsumer ResearchAdvertisingMarketing CommunicationMicroeconomicsConsumer BehaviorEconomic Analysis

Publications per year

2008–2022

25

Publications

25

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava et al. · Marketing Science · 2019 · 258 citations

Online Experiment, Digital Marketing, Advertising Experiments +21

Does AMD Spur Intel to Innovate More?

Ronald L. Goettler, Brett R. Gordon · Journal of Political Economy · 2011 · 253 citations

Engineering, Computer Architecture, Dynamic Oligopoly +21

A New Approach to Estimating the Production Function for Housing

Dennis Epple, Brett R. Gordon, Holger Sieg · American Economic Review · 2010 · 170 citations

Built Environment, Housing, Economics +15

Inefficiencies in Digital Advertising Markets

Brett R. Gordon, Kinshuk Jerath, Zsolt Katona et al. · Journal of Marketing · 2020 · 151 citations

Economics, Advertising, Digital Marketing +15

Advertising Effects in Presidential Elections

Brett R. Gordon, Wesley R. Hartmann · Marketing Science · 2012 · 118 citations

Targeted Advertising, Political Behavior, Media Effects +18

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