Concepedia

Wesley R. Hartmann

WR

Statistics

Publications

22

Citations

1.3K

H-Index

17

Active since

2005

Affiliations

Stanford University(Current)

University of Chicago

University of California, Santa Cruz

Cheung Kong Graduate School of Business

Drexel University

Wesley R. Hartmann is an author at Stanford University specializing in social sciences, economics, and microeconomics.

ORCID

Publications per year

2005–2024

22

Publications

22

Modeling social interactions: Identification, empirical methods and policy implications

Wesley R. Hartmann, Puneet Manchanda, Harikesh S. Nair et al. · Marketing Letters · 2008 · 237 citations

, , +15

Advertising Effects in Presidential Elections

Brett R. Gordon, Wesley R. Hartmann · Marketing Science · 2012 · 121 citations

, , +13

Demand Estimation with Social Interactions and the Implications for Targeted Marketing

Wesley R. Hartmann · Marketing Science · 2010 · 112 citations

, , +17

Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program

Wesley R. Hartmann, V. Brian Viard · Quantitative Marketing and Economics · 2007 · 97 citations

, , +14

Retail Competition and the Dynamics of Demand for Tied Goods

Wesley R. Hartmann, Harikesh S. Nair · Marketing Science · 2009 · 91 citations

, , +12

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