Puneet Manchanda - Concepedia

Author

Puneet Manchanda

University of Michigan ORCID

Also Known As

Junhong Chu, Manchanda, Puneet, Puneet Manchanda

104

Publications

6.4K

Citations

H-Index

121

Concepts

All Affiliations

University of Michigan Ross School University of Chicago Stanford University Rutgers, The State University of New Jersey

About

Puneet Manchanda is an author at University of Michigan specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	26	32	4.6K
2	Business	18	19	2.6K
3	Engineering	5	5	342
4	Medicine	5	5	415
5	Arts	4	4	505

Puneet Manchanda

Publications

6.3K

Citations

H-Index

Page 1

	Year	Citations
The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions Puneet Manchanda, Asim Ansari Marketing Science Substitution SamplerRandom Utility TheoryBehavioral Decision MakingConsumer ResearchRevealed Preference	1999	499
The Effect of Banner Advertising on Internet Purchasing Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh, Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionOnline Customer BehaviorBuying BehaviorAdvertising	2006	464
Gamification and Mobile Marketing Effectiveness Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Journal of Interactive Marketing	2016	458
Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders Harikesh S. Nair, Puneet Manchanda, Tulikaa Bhatia Journal of Marketing Research Physician Prescription BehaviorBehavioral Decision MakingSocial PsychologyConsumer ResearchSocial Marketing	2010	326
Response Modeling with Nonrandom Marketing-Mix Variables Puneet Manchanda, Peter E. Rossi, Pradeep K. Chintagunta Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionNonrandom Marketing-mix VariablesHealth PolicyResponse Parameters	2004	320
The Role of Targeted Communication and Contagion in Product Adoption Puneet Manchanda, Ying Xie, Nara Youn Marketing Science Consumption ExternalityConsumer UncertaintyConsumer ResearchCommunicationMarket Design	2008	311
An Empirical Model of Advertising Dynamics Jean-Pierre Dubé, Günter J. Hitsch, Puneet Manchanda Quantitative Marketing and Economics AdvertisingInteractive MarketingAdvertising DynamicsManagementConsumer Research	2005	300
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah Marketing Science Customer SatisfactionDigital MarketingConsumer ResearchSocial InfluenceOnline Customer Behavior	2015	268
Temporal Differences in the Role of Marketing Communication in New Product Categories Sridhar Narayanan, Puneet Manchanda, Pradeep K. Chintagunta Journal of Marketing Research Consumer Decision MakingAdvertisingConsumer UncertaintyTemporal DifferencesIndirect Effect	2005	263
Modeling social interactions: Identification, empirical methods and policy implications Wesley R. Hartmann, Puneet Manchanda, Harikesh S. Nair, Marketing Letters Social MediaSocial DynamicSociologySocial InfluenceSocial Interactions	2008	237

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