Concepedia

Puneet Manchanda

PM

55

Publications

6.3K

Citations

35

H-Index

1997

Active since

Affiliations

University of Michigan(Current)

University of Chicago

Stanford University

Rutgers, The State University of New Jersey

Puneet Manchanda is an author at University of Michigan specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessInteractive MarketingConsumer BehaviorStatisticsAdvertisingEconomicsCommunication

Publications per year

1997–2021

54

Publications

55

The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions

Puneet Manchanda, Asim Ansari · Marketing Science · 1999 · 499 citations

Substitution Sampler, Random Utility Theory, Behavioral Decision Making +19

The Effect of Banner Advertising on Internet Purchasing

Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh et al. · Journal of Marketing Research · 2006 · 464 citations

Marketing Analytics, Customer Satisfaction, Online Customer Behavior +14

Gamification and Mobile Marketing Effectiveness

Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie et al. · Journal of Interactive Marketing · 2016 · 458 citations

Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

Harikesh S. Nair, Puneet Manchanda, Tulikaa Bhatia · Journal of Marketing Research · 2010 · 326 citations

Physician Prescription Behavior, Behavioral Decision Making, Social Psychology +25

Response Modeling with Nonrandom Marketing-Mix Variables

Puneet Manchanda, Peter E. Rossi, Pradeep K. Chintagunta · Journal of Marketing Research · 2004 · 320 citations

Marketing Analytics, Customer Satisfaction, Nonrandom Marketing-mix Variables +13

Rows per page

1–5 of 55