Statistics
Publications
55
Citations
6.3K
H-Index
35
Active since
1997
Puneet Manchanda is an author at University of Michigan specializing in marketing, business, and marketing management.
Publications per year
1997–2021
54
55
Gamification and Mobile Marketing Effectiveness
Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie et al. · Journal of Interactive Marketing · 2016 · 467 citations
The Effect of Banner Advertising on Internet Purchasing
Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh et al. · Journal of Marketing Research · 2006 · 466 citations
1–5 of 55