Concepedia

Harikesh S. Nair

HS

33

Publications

2.8K

Citations

22

H-Index

2000

Active since

Affiliations

Stanford University(Current)

University of Chicago

University of Michigan

University of Pennsylvania

The University of Texas at Austin

Harikesh S. Nair is an author at Stanford University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchEconomicsConsumer BehaviorCommunicationDigital MarketingInteractive MarketingArts

Publications per year

2000–2023

33

Publications

33

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair · Management Science · 2018 · 813 citations

Digital Marketing, Social Media Site, Social Marketing +20

Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

Harikesh S. Nair, Puneet Manchanda, Tulikaa Bhatia · Journal of Marketing Research · 2010 · 326 citations

Physician Prescription Behavior, Behavioral Decision Making, Social Psychology +25

Modeling social interactions: Identification, empirical methods and policy implications

Wesley R. Hartmann, Puneet Manchanda, Harikesh S. Nair et al. · Marketing Letters · 2008 · 237 citations

Social Media, Social Dynamic, Sociology +7

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair · SSRN Electronic Journal · 2017 · 186 citations · Full text

Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the US Market for Console Video-Games

Harikesh S. Nair · SSRN Electronic Journal · 2006 · 105 citations · Full text

Economics, Dynamic Pricing, Consumer Choice +13

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