Concepedia

Dokyun Lee

DL

27

Publications

2.8K

Citations

20

H-Index

2013

Active since

Affiliations

Boston University(Current)

Carnegie Mellon University

Quest University Canada

University of Pennsylvania

Harvard University Press

Dokyun Lee is an author at Boston University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingDigital MarketingConsumer BehaviorBusinessAdvertisingEngineeringData Science

Publications per year

2013–2025

27

Publications

27

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair · Management Science · 2018 · 813 citations

Digital Marketing, Social Media Site, Social Marketing +20

Generative artificial intelligence, human creativity, and art

Eric Zhou, Dokyun Lee · PNAS Nexus · 2024 · 276 citations · Full text

Artificial Intelligence, Generative Artificial Intelligence, Generative System +13

Will the Global Village Fracture Into Tribes? Recommender Systems and Their Effects on Consumer Fragmentation

Kartik Hosanagar, Daniel Fleder, Dokyun Lee et al. · Management Science · 2013 · 262 citations

Digital Marketing, Consumer Fragmentation, Consumer Research +22

How Do Recommender Systems Affect Sales Diversity? A Cross-Category Investigation via Randomized Field Experiment

Dokyun Lee, Kartik Hosanagar · Information Systems Research · 2019 · 187 citations

Marketing Analytics, Concentration Bias, Digital Marketing +18

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair · SSRN Electronic Journal · 2017 · 186 citations · Full text

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