Khim Yong Goh

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Khim Yong Goh, Cheng-Suang Heng, Zhijie Lin · Information Systems Research · 2013 · 1.2K citations

Business, Marketing, Marketing Management +17

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Khim Yong Goh, Cheng Suang Heng, Zhijie Lin · SSRN Electronic Journal · 2012 · 808 citations · Full text

Business, Marketing, Marketing Management +17

The Effect of Banner Advertising on Internet Purchasing

Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh et al. · Journal of Marketing Research · 2006 · 466 citations

Business, Marketing, Marketing Management +16

Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models

Pradeep K. Chintagunta, Jean‐Pierre Dubé, Khim Yong Goh · Management Science · 2005 · 133 citations

Social Sciences, Economics, Marketing +17

The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability1

Zhijie Lin, Khim Yong Goh, Cheng-Suang Heng · MIS Quarterly · 2017 · 65 citations

Business, Business Economics, Marketing +12