Khim Yong Goh - Concepedia

Author

Khim Yong Goh

National University of Singapore ORCID

Also Known As

Goh, Khim-Yong, Jing (Elaine) Chen, K. Goh, K.Y. Goh, Khim Yong Goh, Khim-Yong Goh, Qing Chen, Tuan Q. Phan

Publications

3.5K

Citations

H-Index

102

Concepts

All Affiliations

National University of Singapore University of Chicago Nanjing University Southwestern University of Finance and Economics Tsinghua University

About

Khim Yong Goh is an author at National University of Singapore specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	11	11	2.1K
2	Business	8	8	735
3	Engineering	7	7	186
4	Arts	4	4	1.3K
5	Applied Physics	1	1	19

Khim Yong Goh

Publications

3.2K

Citations

H-Index

Page 1

	Year	Citations
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content Khim Yong Goh, Cheng-Suang Heng, Zhijie Lin Information Systems Research Marketing AnalyticsMarketer-generated ContentFan PageDigital MarketingConsumer Research	2013	1.2K
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content Khim Yong Goh, Cheng Suang Heng, Zhijie Lin SSRN Electronic Journal	2012	808
The Effect of Banner Advertising on Internet Purchasing Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh, Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionOnline Customer BehaviorBuying BehaviorAdvertising	2006	464
Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models Pradeep K. Chintagunta, Jean‐Pierre Dubé, Khim Yong Goh Management Science Consumer ResearchEndogeneity BiasBrand CharacteristicsChoice ModelHousehold Heterogeneity	2005	133
The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability1 Zhijie Lin, Khim Yong Goh, Cheng-Suang Heng MIS Quarterly	2017	64
Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy Khim Yong Goh, Jerry Wenjie Ping Journal of the Association for Information Systems EngineeringBehavioral Decision MakingTargeted AdvertisingConsumer ResearchConsumer Attitude	2014	62
Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response Khim Yong Goh, Junhong Chu, Jing Wu Journal of Interactive Marketing	2015	57
An Empirical Analysis of Intellectual Property Rights Sharing in Software Development Outsourcing1 Yuanyuan Chen, Anandhi Bharadwaj, Khim Yong Goh MIS Quarterly	2017	48
Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry Khim Yong Goh, Kai-Lung Hui, Ivan Png Management Science Fake NewsConsumer StudyConsumer ResearchPolitical PolarizationCommunication	2011	38
Computer-supported negotiations: an experimental study of bargaining in electronic commerce Khim Yong Goh, Hock‐Hai Teo, Haixin Wu, International Conference on Information Systems NegotiationB2b E-commerceBusiness IntelligenceCommunicationMarket Design	2000	36

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