Concepedia

Khim Yong Goh

KY

25

Publications

3.2K

Citations

18

H-Index

2000

Active since

Affiliations

National University of Singapore(Current)

University of Chicago

Nanjing University

Southwestern University of Finance and Economics

Tsinghua University

Khim Yong Goh is an author at National University of Singapore specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingEngineeringCommunicationConsumer ResearchConsumer BehaviorSocial MediaInteractive MarketingArts

Publications per year

2000–2022

25

Publications

25

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Khim Yong Goh, Cheng-Suang Heng, Zhijie Lin · Information Systems Research · 2013 · 1.2K citations

Marketing Analytics, Marketer-generated Content, Fan Page +18

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Khim Yong Goh, Cheng Suang Heng, Zhijie Lin · SSRN Electronic Journal · 2012 · 808 citations · Full text

The Effect of Banner Advertising on Internet Purchasing

Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh et al. · Journal of Marketing Research · 2006 · 464 citations

Marketing Analytics, Customer Satisfaction, Online Customer Behavior +14

Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models

Pradeep K. Chintagunta, Jean‐Pierre Dubé, Khim Yong Goh · Management Science · 2005 · 133 citations

Consumer Research, Endogeneity Bias, Brand Characteristics +20

The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability1

Zhijie Lin, Khim Yong Goh, Cheng-Suang Heng · MIS Quarterly · 2017 · 64 citations

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