Concepedia

Author

Cheng-Suang Heng

Also Known As

Cheng-Suang Heng, Heng, Cheng-Suang

4

Publications

1.2K

Citations

2

H-Index

15

Concepts

All Affiliations

CH

About

Cheng-Suang Heng is an author at Nanjing University specializing in brand equity, marketing communication, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Arts

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1

1.2K

2

Management

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1

1.2K

3

Communication

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1.2K

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Marketing

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5

Consumer Behavior

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