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Cheng-Suang Heng

CH

1

Publications

1.2K

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1

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2013

Active since

Affiliations

Nanjing University(Current)

Cheng-Suang Heng is an author at Nanjing University specializing in brand equity, marketing communication, and interactive marketing.

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Publications per year

2013–2013

1

Publications

1

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Khim Yong Goh, Cheng-Suang Heng, Zhijie Lin · Information Systems Research · 2013 · 1.2K citations

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