Concepedia

Author

Cheng-Suang Heng

Nanjing University

Also Known As

Cheng-Suang Heng, Heng, Cheng-Suang

4

Publications

1.2K

Citations

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H-Index

15

Concepts

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Nanjing University
CH

About

Cheng-Suang Heng is an author at Nanjing University specializing in brand equity, marketing communication, and interactive marketing.

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Arts

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Management

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Communication

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Marketing

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Consumer Behavior

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Cheng-Suang Heng

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1

Publications

1.2K

Citations

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H-Index

YearCitations

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Khim Yong Goh, Cheng-Suang Heng, Zhijie Lin

Information Systems Research

2013

1.2K

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