Concepedia

Cheng-Suang Heng

CH

4

Publications

175

Citations

4

H-Index

2003

Active since

Affiliations

National University of Singapore(Current)

Cheng-Suang Heng is an author at National University of Singapore specializing in management, business, and organizational behavior.

Top concepts

BusinessManagementPublic PolicyProject ManagementSoftware EngineeringOrganizational BehaviorSoftware Project ManagementOrganizational CommunicationStrategyMarketing

Publications per year

2003–2017

4

Publications

4

The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability1

Zhijie Lin, Khim Yong Goh, Cheng-Suang Heng · MIS Quarterly · 2017 · 64 citations

The Paradoxes of Word of Mouth in Electronic Commerce

Zhijie Lin, Cheng-Suang Heng · Journal of Management Information Systems · 2015 · 51 citations

Marketing Analytics, Customer Satisfaction, Digital Marketing +16

De-escalation of commitment in software projects: Who matters? What matters?

Cheng-Suang Heng, Bernard C. Y. Tan, Kwok‐Kee Wei · Information & Management · 2003 · 47 citations

Software Maintenance, Public Policy, Engineering +13

Willingness to Continue with Software Projects: Effects of Feedback Direction and Optimism under High and Low Accountability Conditions

Kwok‐Kee Wei, Bernard C. Y. Tan, Cheng-Suang Heng · Journal of the Association for Information Systems · 2003 · 13 citations · Full text

Behavioral Decision Making, Project Management, Feedback Optimism +20

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