24
Publications
3.2K
Citations
20
H-Index
2001
Active since
Nicholas H. Lurie is an author at University of Connecticut specializing in management, marketing, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchCommunicationCustomer SatisfactionInteractive MarketingBehavioral Decision MakingBusinessBehavioral ScienceArts
Publications per year
2001–2021
24
24
Gamification and Mobile Marketing Effectiveness
Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie et al. · Journal of Interactive Marketing · 2016 · 458 citations
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1–5 of 24