Concepedia

Deborah J. MacInnis

DJ

78

Publications

16.6K

Citations

44

H-Index

1983

Active since

Affiliations

University of Southern California(Current)

University of Arizona

Southern California University for Professional Studies

University of Houston

University of Minnesota

Deborah J. MacInnis is an author at University of Southern California specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorSocial SciencesPsychologyBehavioral Decision MakingBehavioral ScienceBrand Awareness

Publications per year

1983–2023

78

Publications

78

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Matthew Thomson, Deborah J. MacInnis, C. Whan Park · Journal of Consumer Psychology · 2005 · 2.5K citations

Strategic Brand Concept-Image Management

C. Whan Park, Bernard J. Jaworski, Deborah J. MacInnis · Journal of Marketing · 1986 · 1.9K citations

Marketing, Advertising, Personal Branding +15

A Framework for Conceptual Contributions in Marketing

Deborah J. MacInnis · Journal of Marketing · 2011 · 1.2K citations

The Role of Imagery in Information Processing: Review and Extensions

Deborah J. MacInnis, Linda L. Price · Journal of Consumer Research · 1987 · 1.2K citations

Engineering, Information Processing, Consumer Study +24

Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads

Deborah J. MacInnis, Christine Moorman, Bernard J. Jaworski · Journal of Marketing · 1991 · 963 citations

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