Concepedia

C. Whan Park

CW

10

Publications

5.6K

Citations

10

H-Index

1981

Active since

Affiliations

University of Pittsburgh(Current)

University of Arizona

C. Whan Park is an author at University of Pittsburgh specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessBrand StrategyBrand AwarenessBrand ManagementAdvertisingBrand EquityConsumer Behavior

Publications per year

1981–1996

10

Publications

10

Strategic Brand Concept-Image Management

C. Whan Park, Bernard J. Jaworski, Deborah J. MacInnis · Journal of Marketing · 1986 · 1.9K citations

Marketing, Advertising, Personal Branding +15

Strategic Brand Concept-Image Management

C. Whan Park, Bernard J. Jaworski, Deborah J. Maclnnis · Journal of Marketing · 1986 · 839 citations

Marketing, Advertising, Personal Branding +15

The Effects of Brand Extensions on Market Share and Advertising Efficiency

Daniel C. Smith, C. Whan Park · Journal of Marketing Research · 1992 · 684 citations

Advertising, Brand Equity, Interactive Marketing +13

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

C. Whan Park, S. Mark Young · Journal of Marketing Research · 1986 · 631 citations

Composite Branding Alliances: An Investigation of Extension and Feedback Effects

C. Whan Park, Sung Youl Jun, Allan D. Shocker · Journal of Marketing Research · 1996 · 594 citations

Consumer Study, Brand Strategy, Consumer Research +17

Rows per page

1–5 of 10