C. Whan Park - Concepedia

Concepedia

Author

C. Whan Park

University of Pittsburgh

Also Known As

C. Whan Park, ChaeHyeon Park, Chaneum Park

13

Publications

5.6K

Citations

10

H-Index

40

Concepts

All Affiliations

University of Pittsburgh University of Arizona

CW

About

C. Whan Park is an author at University of Pittsburgh specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	4.9K
2	Business	6	6	4.6K
3	Arts	1	1	303
4	Education	1	1	10
5	Engineering	1	1	29

C. Whan Park

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10

Publications

5.6K

Citations

10

H-Index

	Year	Citations
Strategic Brand Concept-Image Management C. Whan Park, Bernard J. Jaworski, Deborah J. MacInnis Journal of Marketing MarketingAdvertisingPersonal BrandingBrand PositioningBrand Concept	1986	1.9K
Strategic Brand Concept-Image Management C. Whan Park, Bernard J. Jaworski, Deborah J. Maclnnis Journal of Marketing MarketingAdvertisingPersonal BrandingBrand PositioningBrand Concept	1986	839
The Effects of Brand Extensions on Market Share and Advertising Efficiency Daniel C. Smith, C. Whan Park Journal of Marketing Research AdvertisingBrand EquityInteractive MarketingManagementBusiness	1992	684
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation C. Whan Park, S. Mark Young Journal of Marketing Research	1986	631
Composite Branding Alliances: An Investigation of Extension and Feedback Effects C. Whan Park, Sung Youl Jun, Allan D. Shocker Journal of Marketing Research Consumer StudyBrand StrategyConsumer ResearchComposite BrandPersonal Branding	1996	594
The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping C. Whan Park, Easwar S. Iyer, Daniel C. Smith Journal of Consumer Research Customer SatisfactionBehavioral Decision MakingConsumer StudyField ExperimentConsumer Research	1989	581
Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation C. Whan Park, S. Mark Young Journal of Marketing Research Involvement LevelBrand StrategyConsumer ResearchConsumer AttitudeCommunication	1986	303
Consumers’ Decision Plans and Subsequent Choice Behavior C. Whan Park, Robert W. Hughes, Vinod K. Thukral, Journal of Marketing EngineeringBehavioral Decision MakingChoice TheoryConsumer ResearchDecision Analysis	1981	29
Decision Plans and Consumer Choice Dynamics C. Whan Park, Richard J. Lutz Journal of Marketing Research Behavioral Decision MakingChoice TheoryConsumer ResearchChoice ProcessIndividual Decision Making	1982	25
MEDIATING EFFECTS OF TRIAL AND LEARNING ON INVOLVEMENT‐ASSOCIATED CHARACTERISTICS C. Whan Park, Henry Assael, Seoil Chaiy Journal of Consumer Marketing Customer SatisfactionProduct TrialConsumer StudyProduct InvolvementEducational Psychology	1987	10

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