Statistics
Publications
2
Citations
1.8K
H-Index
2
Active since
1986
Affiliations
University of Arizona(Current)
Deborah J. Maclnnis is an author at University of Arizona specializing in marketing, target market positioning, and information processing.
Publications per year
1986–1989
2
2
Strategic Brand Concept-Image Management
C. Whan Park, Bernard J. Jaworski, Deborah J. Maclnnis · Journal of Marketing · 1986 · 841 citations
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