Concepedia

Allan D. Shocker

AD

38

Publications

6.7K

Citations

30

H-Index

1970

Active since

Affiliations

University of Pittsburgh(Current)

San Francisco State University

The University of Texas at Austin

University of Rochester

Vanderbilt University

Allan D. Shocker is an author at University of Pittsburgh specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingBusinessConsumer ResearchMarketing ManagementInteractive MarketingEconomicsMarket DesignBusiness StrategyMarket Segmentation

Publications per year

1970–2003

38

Publications

38

Linear Programming Techniques for Multidimensional Analysis of Preferences

V. Srinivasan, Allan D. Shocker · Psychometrika · 1973 · 669 citations

Composite Branding Alliances: An Investigation of Extension and Feedback Effects

C. Whan Park, Sung Youl Jun, Allan D. Shocker · Journal of Marketing Research · 1996 · 594 citations

Consumer Study, Brand Strategy, Consumer Research +17

Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions

Allan D. Shocker, Moshe Ben‐Akiva, Bruno Boccara et al. · Marketing Letters · 1991 · 553 citations

Behavioral Sciences, Consumer Decision Making, Choice Model +12

Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

Allan D. Shocker, Rajendra K. Srivastava, Robert W. Ruekert · Journal of Marketing Research · 1994 · 384 citations

Customer-Oriented Approaches to Identifying Product-Markets

George S. Day, Allan D. Shocker, Rajendra K. Srivastava · Journal of Marketing · 1979 · 383 citations

Consumer-driven Product Development, Diagnostic Insights, Market Development +13

Rows per page

1–5 of 38