Concepedia
Statistics
Publications
85
Citations
15.8K
H-Index
48
Active since
1971
Affiliations
Stanford University(Current)
University of Rochester
Carnegie Mellon University
Northeastern University
Cornell University
V. Srinivasan is an author at Stanford University specializing in business, marketing, and marketing management.
Publications per year
1971–2025
Conjoint Analysis in Consumer Research: Issues and Outlook
Paul E. Green, V. Srinivasan · Journal of Consumer Research · 1978 · 3.2K citations
Business, Marketing, Marketing Management +11
Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice
Paul E. Green, V. Srinivasan · Journal of Marketing · 1990 · 2.5K citations
Business, Marketing, Marketing Management +17
Paul E. Green, V. Srinivasan · Journal of Marketing · 1990 · 1.1K citations
A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
Chan Su Park, V. Srinivasan · Journal of Marketing Research · 1994 · 830 citations
Business, Marketing, Marketing Management +13
Linear Programming Techniques for Multidimensional Analysis of Preferences
V. Srinivasan, Allan D. Shocker · Psychometrika · 1973 · 680 citations
Business, Decision Sciences, Economics +14
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