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Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice
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1990
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Marketing AnalyticsCustomer SatisfactionBehavioral Decision MakingConsumer ResearchConjoint AnalysisChoice ModelBiasManagementChoice-process DataDecision TheoryStatisticsMarket SegmentationPreference ModelingRelationship MarketingNew DevelopmentsChoice SimulatorsMarketing TheoryMarketingPreference StructuresInteractive MarketingBusinessPreference Elicitation
The authors update and extend their 1978 review of conjoint analysis. In addition to discussing several new developments, they consider alternative approaches for measuring preference structures in the presence of a large number of attributes. They also discuss other topics such as reliability, validity, and choice simulators.