Market Segmentation

Market segmentation is the analytical process of partitioning a total market into distinct subgroups of customers based on shared characteristics such that each segment can be targeted with differentiated marketing strategies.

4.7K

Publications

286.3K

Citations

9.1K

Authors

2.7K

Institutions

Publications per year

2017–2026

1.1K

Parents

Marketing

Children

Attitudinal SegmentationBehavioral SegmentationBenefit SegmentationDemographic SegmentationFirmographic SegmentationGeographic SegmentationLoyalty SegmentationNeeds-based SegmentationOccasion SegmentationOccasion-based Segmentation

Publications

4.7K

Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Wendell R. Smith · Journal of Marketing · 1956 · 1.6K citations

Business, Marketing, Marketing Management +16

Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

Robert D. Straughan, James A. Roberts · Journal of Consumer Marketing · 1999 · 1.6K citations

Business, Marketing, Marketing Management +15

Demystifying customer brand engagement: Exploring the loyalty nexus

Linda D. Hollebeek · Journal of Marketing Management · 2010 · 1.4K citations

Business, Marketing, Marketing Management +17

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Wagner A. Kamakura, Gary J. Russell · Journal of Marketing Research · 1989 · 1.3K citations

Social Sciences, Business Economics, Economics +15

Integration K-Means Clustering Method and Elbow Method For Identification of The Best Customer Profile Cluster

Muhammad Ali Syakur, Bain Khusnul Khotimah, Eka Mala Sari Rochman et al. · IOP Conference Series Materials Science and Engineering · 2018 · 1.2K citations · Full text

Business, Data Science, Data Analytics +12

1–5 of 4.7K

Authors

9.1K

SD
Sally Dibb
The Open University, United Kingdom
27 publications · 1.7K citations
25
h-index
SD
Sara Dolničar
The University of Queensland, Australia
38 publications · 3K citations
25
h-index
WS
Wayne S. DeSarbo
Pennsylvania State University, United States
26 publications · 2.3K citations
22
h-index
AM
Alastair M. Morrison
Purdue University West Lafayette, United States
16 publications · 1.3K citations
15
h-index
PE
Paul E. Green
University of Pennsylvania, United States
14 publications · 1.4K citations
14
h-index

1–5 of 9.1K

Institutions

2.7K

1–8 of 2.7K

Venues

Journal of Marketing Research
144 publications · 16.7K citations
65
h-index
Journal of Travel Research
JTR · 66 publications · 9.3K citations
51
h-index
Journal of Marketing
JM · 98 publications · 14.1K citations
50
h-index
European Journal of Marketing
EJM · 75 publications · 8.2K citations
45
h-index
Journal of Travel & Tourism Marketing
JTTM · 71 publications · 3.8K citations
42
h-index

1–5

See also Market Segmentation
Segmentation Bases	Benefit Segmentation Psychographic Segmentation Demographic Segmentation Geographic Segmentation Behavioral Segmentation Occasion Segmentation Multi-level Usage Segmentation
Core Methods	Cluster Analysis Classification K-means Clustering Factor Analysis Psychographic Segmentation Neural Networks Demographic Segmentation Geographic Segmentation Behavioral Segmentation Decision Trees Opinion Mining Supervised Segmentation Unsupervised Segmentation Consumer Surveys
Evaluation Criteria	Market Size Accessibility Studies Stability Responsiveness Identifiability Criteria Durability Compatibility Studies Consistency
Targeting Strategies	Undifferentiated Marketing Differentiated Marketing Concentrated Marketing
Applications	Customer Retention Mobile Marketing Product Development Personalized Marketing Market Expansion