Concepedia

Occasion Segmentation

Occasion Segmentation is a market segmentation strategy that classifies consumers based on specific times, events, or contexts triggering product or service consumption.

3

Publications

118

Citations

5

Authors

2

Institutions

Publications per year

2017–2026

0

Parents

Children

Publications

3

1–3 of 3

Authors

5

  1. PB
    Pietro Berni

    University of Verona, Italy

    1 publications · 30 citations

    1

    h-index

  2. JS
    Joel S. Dubow

    Saint Joseph's University, United States

    1 publications · 64 citations

    1

    h-index

  3. AE
    Allan E. Paull

    University of Toronto, Canada

    1 publications · 24 citations

    1

    h-index

  4. DB
    Diego Begalli

    University of Verona, Italy

    1 publications · 30 citations

    1

    h-index

  5. RC
    Roberta Capitello

    University of Verona, Italy

    1 publications · 30 citations

    1

    h-index

1–5 of 5

Institutions

2

  1. University of Verona

    Verona, Italy

    1 h-index

    3 publications

    90 citations

  2. University of Toronto

    Toronto, Canada

    1 h-index

    1 publications

    24 citations

1–2 of 2

Venues

  1. 1

    h-index

  2. Journal of Advertising Research

    JAR · 1 publications · 64 citations

    1

    h-index

  3. 1

    h-index

1–3