Concepedia

Need-state Segmentation

Need-State Segmentation is a consumer segmentation framework that categorizes individuals based on the distinct psychological or functional needs motivating their behavior during specific consumption occasions, thereby differentiating it from demographic, geographic, or purely behavioral segmentation approaches.

10

Publications

426

Citations

21

Authors

11

Institutions

Publications per year

2017–2026

2

Parents

Publications

10

Need-based segmentation and customized communication strategies in a complex-commodity industry

Terri C. Albert · Industrial Marketing Management · 2003 · 71 citations

, , +16

Understanding Truck Driver Need-Based Segments: Creating a Strategy for Retention

Zachary Williams, Michael Scott Garver, Gary Taylor · Journal of Business Logistics · 2011 · 70 citations

, , +17

Successful Needs/Benefits Segmentation: A User′s Guide

Marshall G. Greenberg, Susan McDonald · Journal of Consumer Marketing · 1989 · 64 citations

, , +17

The use of need-based segmentation for developing segment-specific direct marketing strategies

James W. Peltier, John A. Schribrowsky · Journal of Direct Marketing · 1997 · 63 citations

, , +16

Need and perceptual change in need-related objects.

J. C. Gilchrist, Lloyd S. Nesberg · Journal of Experimental Psychology · 1952 · 48 citations

, , +13

1–5 of 10

Authors

21

  1. JA
    John A. Schribrowsky

    University of Nevada, Las Vegas, United States

    2 publications · 81 citations

    2

    h-index

  2. JW
    James W. Peltier

    University of Wisconsin–Whitewater, United States

    2 publications · 81 citations

    2

    h-index

  3. SM
    Susan McDonald

    STS International, United States

    1 publications · 64 citations

    1

    h-index

  4. NR
    Nicky Riley

    1 publications · 10 citations

    1

    h-index

  5. GT
    Gary Taylor

    Mississippi State University, United States

    1 publications · 70 citations

    1

    h-index

1–5 of 21

Institutions

11

  1. University of Nevada, Las Vegas

    Las Vegas, United States

    2 h-index

    2 publications

    81 citations

  2. University of Wisconsin–Whitewater

    Whitewater, United States

    2 h-index

    2 publications

    81 citations

  3. Central Michigan University

    Mount Pleasant, United States

    1 h-index

    2 publications

    140 citations

  4. University of Wisconsin–Madison

    Madison, United States

    1 h-index

    1 publications

    18 citations

  5. Mississippi State University

    Starkville, United States

    1 h-index

    1 publications

    70 citations

  6. Athens University of Economics and Business

    Athens, Greece

    1 h-index

    3 publications

    60 citations

  7. University of Hartford

    West Hartford, United States

    1 h-index

    1 publications

    71 citations

  8. University of Leeds

    Leeds, United Kingdom

    1 h-index

    1 publications

    20 citations

1–8 of 11

Venues

  1. Journal of Direct Marketing

    JDM · 2 publications · 81 citations

    2

    h-index

  2. Information Processing & Management

    1 publications · 38 citations

    1

    h-index

  3. Market Research Society Journal

    1 publications · 10 citations

    1

    h-index

  4. Journal of Business Research

    JBR · 1 publications · 20 citations

    1

    h-index

  5. Journal of Consumer Marketing

    1 publications · 64 citations

    1

    h-index

1–5